My principles
Declutter through design
Every day we are bombarded with more content and information. As a result, our attention span gets shorter. I want to (re)design digital products which make content easier to digest.
Work with the client, not FOR the client
Designers are human. Humans make mistakes. Be open about it towards clients. You both have the same goal, so why hide things? No BS - just full transparency.
Make decisions through testing, not opinion.
Designers are usually not the end users of what they design. We should not have the final say. Test with the actual people who’ll be using it, and let that be our guide.